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RADIO DISNEY LAUNCHES NEW MULTI-PLATFORM PROGRAMMING FEATURE, “N.B.T.: MAKING IT BIG”
Thu, 18 Mar 2010Radio Disney will launch a new multi-platform daily programming feature, ”N.B.T.: Making It Big,” chronicling the rise of Allstar Weekend, the inaugural year “N.B.T.” (“Next Big Thing”) finalists now signed to Hollywood Records. Premiering on WEDNESDAY, MARCH 17, “N.B.T.: Making It Big” provides audiences on-air, online and via mobile devices an inside look at what it takes to make it big in the music industry. “N.B.T.: Making It Big” will take Radio Disney and Disney Channel audiences behind the scenes of Allstar Weekend’s journey leading up to the June 22 release of their debut album on Hollywood Records. Featuring details on how they first formed their band and became “N.B.T.” artists to what they love most about recording sessions, photo shoots, and making music videos, “N.B.T.: Making It Big” will give audiences a first-hand perspective into the lives of these rising stars.
(Editors please note: For Photos of Allstar Weekend, please go to www.DisneyChannelmedianet.com or contact the Photo department via photo.request@disney.com or call 818-460-6611)
Michael Riley, Senior Vice President and General Manager, Radio Disney, said: “Allstar Weekend’s success is the perfect example of the opportunity that our ‘N.B.T.’ feature provides for talented unsigned artists.” He added, “’N.B.T.: Making It Big’ will allow Radio Disney to continue to showcase great new artists across multiple platforms in a more in-depth manner.”
NatureSweet® Cherubs® Tomatoes is teaming up with Radio Disney to support the companion to the network’s hit series, “N.B.T.” (“Next Big Thing”). The integrated marketing program will offer NatureSweet consumers and Radio Disney’s 22.2 million listeners free digital music downloads, an interactive talent contest and family-friendly local events. NatureSweet will provide on-pack digital music downloads on over 9 million units featuring hit songs from Allstar Weekend and last year’s “N.B.T.” winner Jasmine Sagginario. NatureSweet will also host a talent contest at CherubsTomatoes.com, where consumers are invited to submit videos of themselves performing a talent for a chance to win a trip to Los Angeles to meet Allstar Weekend. Additionally, NatureSweet will reach Radio Disney’s kids and moms through national on-air media, exposure on Radio Disney.com, and 18 local events in top markets including New York, Los Angeles, Chicago, and San Francisco with music, games and NatureSweet product samples.
“NatureSweet Cherubs shares Radio Disney’s dedication to kids and families, and we are excited to team up with them to provide our consumers with access to great music, family-friendly events and an engaging talent contest,” said Sean Frisby, Marketing Director for NatureSweet.
Jon Sayer, Vice President of Ad Sales, Radio Disney added: “NatureSweet’s partnership is a great example of how Radio Disney content, such as ‘N.B.T.: Making It Big,’ provides seamless opportunities to create integrated marketing programs for our advertisers, reaching our premium audience of kids and moms.”
A dedicated “N.B.T.: Making It Big” destination both online and on mobile (RadioDisney.com/MIB) will feature a wide variety of video content including interviews, performances and behind-the-scenes footage. Additionally, fans are invited to stream music online, enter a sweepstakes for a chance to meet the band in person, and submit questions to the band at RadioDisney.com or via text messages. Allstar Weekend will post video answers to the most popular questions.
The Hollywood Records quartet, including Zach (vocals), Nathan (guitar, vocals), Cameron (bass), and Michael (drums), is currently working on their upcoming album scheduled to be released in June. Their hit single “Journey to the End of My Life” made the Radio Disney Top 30 Countdown 15 consecutive weeks in 2009. Their new single, “A Different Side of Me,” recently Planet Premiered on Radio Disney and will be featured on Radio Disney Jams 12, releasing March 30 on Walt Disney Records. In concert, Allstar Weekend has shared the stage with artists including Selena Gomez and Justin Bieber, and will be kicking off their Verizon “Experience The Magic Tour” free shows on Saturday, March 6 in their hometown of San Diego.
“N.B.T.” is Radio Disney’s daily multi-platform programming feature that puts the spotlight on young unsigned recording artists and provides them with national broadcast and online exposure. Audiences are invited to look, listen and vote for their favorite at RadioDisney.com or by texting via their mobile phones.
Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network’s current playlist, driven by listener requests and representing major record labels, includes recording artists Miley Cyrus, Jonas Brothers, Taylor Swift, Demi Lovato, Justin Bieber, Selena Gomez and Mitchel Musso. The network is available on over 40 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, XM/DIRECTV, mobile phones and on the Radio Disney iPhone App.
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